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As more and more companies are rapidly adopting social media as their primary communication channel, it may seem counterintuitive to focus on the platform if you’re targeting a B2B customer. But in reality, the opposite is true: Social media is an increasingly vital tool for B2B marketing. Here’s why: Increase Exposure & Brand Awareness: […]
The “No Name” Brand Case Study
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The “No Name” Brand Case Study If you’re Canadian, you’re probably familiar with the generic line of products “No Name”. Throughout the 1980s, Loblaw promoted No Name as a value-oriented alternative to higher priced grocery items. What’s interesting is how No Name was a brand that tried so hard not to be a […]
Do I Still Need To Do Social Media Marketing If I Run A B2B Business?
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As more and more companies are rapidly adopting social media as their primary communication channel, it may seem counterintuitive to focus on the platform if you’re targeting a B2B customer. But in reality, the opposite is true: Social media is an increasingly vital tool for B2B marketing. Here’s why: Increase Exposure & Brand Awareness: […]