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As more and more companies are rapidly adopting social media as their primary communication channel, it may seem counterintuitive to focus on the platform if you’re targeting a B2B customer. But in reality, the opposite is true: Social media is an increasingly vital tool for B2B marketing. Here’s why:   Increase Exposure & Brand Awareness: […]

The “No Name” Brand Case Study

The “No Name” Brand Case Study If you’re Canadian, you’re probably familiar with the generic line of products “No Name”.   Throughout the 1980s, Loblaw promoted No Name as a value-oriented alternative to higher priced grocery items.   What’s interesting is how No Name was a brand that tried so hard not to be a […]

Do I Still Need To Do Social Media Marketing If I Run A B2B Business?

As more and more companies are rapidly adopting social media as their primary communication channel, it may seem counterintuitive to focus on the platform if you’re targeting a B2B customer. But in reality, the opposite is true: Social media is an increasingly vital tool for B2B marketing. Here’s why:   Increase Exposure & Brand Awareness: […]