Introduction
What Is Marketing
03 - What Is A Marketing Plan
04 - Why Is It Important
05 - Marketing Plan Myths
06 - Good & Bad Marketing Examples
07 - Course Overview
01 - Introduction
02 - Lesson 1 The Market
03 - Lesson 2 The Target Audience
04 - Lesson 3 The Competition
05 - Lesson 4 Your Brand
06 - Lesson 5 Your Differentiation & Story
07 - Conclusion
01 - Introduction
02 - Lesson 1 The Consumer Journey
03 - Lesson 2 The Touchpoints
04 - Lesson 3 Forecast & Projections
05 - Lesson 4 The Budget
06 - Lesson 5 The Strategy, Goals & Objectives
01 - Introduction
02 - Lesson 1 The Promotional Mix
03 - Lesson 2 The Activities
04 - Lesson 3 Activity Rank
05 - Lesson 4 Roles & Responsibilities
06 - Lesson 5 Calendar Grid
07 - Conclusion
01 - Introduction
02 - Lesson 1 Defining KPIs
03 - Lesson 2 Channel Specific KPIs
04 - Lesson 3 Track Your KPIs
05 - Lesson 4 Brand Dashboard
06 - Lesson 5 Performance Review
07 - Conclusion
01 - Introduction
02 - Lesson 1 The Executive Summary
03 - Lesson 2 Success in Plan & Execution
04 - Lesson 3 How To Execute Your Plan
05 - Lesson 4 Updating Your Plan
06 - Lesson 5 The Next Plan Cycle
07 - Conclusion
